The hierarchy problem between the electroweak (EW) and Planck scales remains a central puzzle in modern physics. We discuss a promising solution operating through the cosmological selection of the EW vacuum in a multiverse landscape, where the EW scale is dynamically approached as the configuration that maximizes the vacuum energy. By extending the Standard Model with a complex scalar singlet and right-handed neutrinos, charged under a global symmetry, the model not only explains the smallness of the EW scale. It can also account for neutrino masses via the seesaw mechanism and the matter-antimatter asymmetry via leptogenesis. In addition, it provides a viable dark matter candidate that is testable in future neutrino experiments.

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